Microsoft Clarity introduces AI visibility (Topic Insights) – Clarity extends its Citations report with topic-level AI answer visibility: topic insights, content influence, competitor analysis and content opportunity discovery. Currently in beta. Announcement on the Microsoft Clarity blog
Multimodal SEO & AI Strategist — I holistically scale your organic traffic in Google, TikTok, and Instagram
SEO audits and SEO campaigns
- Technical audits
- Service website SEO
- E-commerce SEO
- Websites migration audits
- SEO Consultations
- Information architecture organizationi
- SEO Kick-off package for new websites i
SEO Optimization in the AI Era
- AI search engine readiness auditsi
- Using AI for website optimization (content vectorization)
- Semantic-level intent analysis and optimization
- Optimization for potential content use in generative AI responses
- Support in building new websites based on knowledge graphs and embedding modelsi
Website projects and web development work
- Web applications
- Websites
- SaaS stores (mainly Shoper)
- WordPress website development
- Minor website modifications and work
Analytics and data analysis
- Web analytics implementation (GA4, GTM, GSC)
- Dashboard configuration in Data Studio (Looker Studio)
- Analytics implementation audits
- Conversion setup and tracking
- Bing Webmaster Tools: setup, IndexNow and AI visibility reportsi
- Qualitative analytics: Microsoft Clarity
Industries where I implement SEO projects:
AI Overviews & Multimodal Search
Multimodal SEO is a strategy for optimizing brand visibility simultaneously across search engines (Google, Bing), generative AI responses (Gemini, Perplexity, GPT Search) and social media platforms (TikTok, Instagram). It covers optimization of text, images, video and structured data for different search algorithms.
Google develops AI Overviews (AIO) and AI Mode, which provide instant, generative responses based on content from websites, videos, and graphics. In parallel, AI-powered search engines like Perplexity, GPT Search, and Gemini are gaining popularity, and optimizing content for their algorithms becomes equally important. From now on, it's not just traditional SEO that matters, but also understanding how AI algorithms interpret your materials.
Social Media in Google
From July 10, 2025, Google begins indexing public posts, Reels, and videos from TikTok and Instagram (professional accounts that enable "Search Engine Indexing" option). This means social media becomes an equal source of organic traffic.
What does this mean for business?
- The need to optimize descriptions, hashtags, and alt-texts in social media.
- Broader content planning – one strategy covering website, blog, TikTok, and Instagram (adapting media to current client business needs).
- Preparing content for AIO: natural language, Q&A format, short video tutorials.
- Monitoring both Google Search Console and social media reach statistics.
My approach: Multimodal SEO
I look at your online presence holistically: from website audits, through AI-friendly optimization, to social media content strategy and cross-channel linking.
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SEO & AI Updates
Google Merchant Center: AI Performance Insights (US pilot) – the new report shows organic share of voice for products in AI Mode and AI Overviews, competitor benchmarks, and query frequency and types. It is a visibility metric (no click data); expansion planned for AU, CA, IN, NZ. Google Merchant Center documentation
Google Search Console: platform properties — Instagram, TikTok, X, YouTube – a new property type in GSC lets you track how social posts and videos perform in Google Search and Discover. Three reports: Performance (clicks, impressions, queries per post), Insights (trends, top posts) and Achievements. Works even without your own website and for profiles you don't own. Official Google Search Central blog post
Google launches Search profiles for creators and publishers – a dedicated space in Search where creators and publishers highlight their latest articles, videos and social posts. Eligible owners can claim their profile, and users can follow them and see more of their content in Discover. US first, more countries planned. Official post on blog.google
Bing Webmaster Tools introduces new AI visibility report – see how your site appears in AI-generated answers. Learn more
Google Search Console: social media channels in reports – track traffic from social platforms directly in GSC. Learn more
Google launches AI Mode in Poland – a revolutionary change in search powered by the Gemini model. Learn more
Google indexes TikTok and Instagram content – social media becomes part of search results. Read more
Fundamental changes are coming to Google Search. Traditional SEO approaches are no longer enough – you need to adapt your strategy for AI algorithms, multimodal search, and new traffic sources. I help businesses prepare for this transformation and leverage new opportunities.
FAQ — common questions about SEO and AI Search
What is multimodal SEO?
Multimodal SEO is a strategy for optimizing brand visibility simultaneously across traditional search engines (Google, Bing), generative AI responses (AI Overviews, Perplexity, Gemini, GPT Search) and social media platforms (TikTok, Instagram). It covers optimization of text, images, video and structured data for different search algorithms and formats.
How to prepare your website for AI Overviews?
Preparing your website for AI Overviews requires: using natural language in Q&A format, implementing proper structured data (Schema.org), optimizing content for semantic understanding by language models, building topical authority (E-E-A-T) and ensuring fast load times and technical accessibility.
Does social media affect Google rankings?
Yes — since July 2025 Google indexes public posts, Reels and videos from TikTok and Instagram. Profiles with Search Engine Indexing enabled appear directly in search results. This means social media is becoming an equal source of organic traffic alongside your traditional website.
What is AI search engine optimization?
AI search engine optimization (AEO — Answer Engine Optimization) is the process of adapting website content to be better interpreted and cited by generative search engines such as Google AI Overviews, Perplexity, ChatGPT Search or Gemini. Key elements include: clear content structure, structured data, building authority and content vectorization.
What is the difference between an SEO audit and an AI readiness audit?
A traditional SEO audit focuses on technical website optimization (speed, indexability, links, keywords). An AI readiness audit additionally analyzes: quality of structured data for knowledge graphs, content compatibility with formats preferred by language models (Q&A, definitions, lists), accessibility for AI bots (robots.txt) and the potential for content to be cited in generative responses.
Which industries do you serve for SEO?
I implement SEO projects for many industries including: e-commerce, medicine (dentistry), gastronomy, automotive, gas stations, loyalty programs, culture & arts, clothing, printing houses, alcoholic beverages and local service businesses. Each project is tailored to the industry specifics and the client's business goals.