Multimodal SEO & AI Strategist — I holistically scale your organic traffic in Google, TikTok, and Instagram
SEO & AI Updates
Google launches AI Mode in Poland – a revolutionary change in search powered by the Gemini model. Learn more
Google indexes TikTok and Instagram content – social media becomes part of search results. Read more
Fundamental changes are coming to Google Search. Traditional SEO approaches are no longer enough – you need to adapt your strategy for AI algorithms, multimodal search, and new traffic sources. I help businesses prepare for this transformation and leverage new opportunities.
SEO audits and SEO campaigns
- Technical audits
- Service website SEO
- E-commerce SEO
- Websites migration audits
- SEO Consultations
- Information architecture organizationi
- SEO Kick-off package for new websites i
SEO Optimization in the AI Era
- AI search engine readiness auditsi
- Using AI for website optimization (content vectorization)
- Semantic-level intent analysis and optimization
- Optimization for potential content use in generative AI responses
- Support in building new websites based on knowledge graphs and embedding models i
Website projects and web development work
- Web applications
- Websites
- SaaS stores (mainly Shoper)
- WordPress website development
- Minor website modifications and work
Analytics and data analysis
- Web analytics implementation (GA4, GTM, GSC)
- Dashboard configuration in Data Studio (Looker Studio)
- Analytics implementation audits
- Conversion setup and tracking
- Qualitative analytics: Microsoft Clarity
Industries where I implement SEO projects:
AI Overviews & Multimodal Search
Google develops AI Overviews (AIO) and AI Mode, which provide instant, generative responses based on content from websites, videos, and graphics. In parallel, AI-powered search engines like Perplexity, GPT Search, and Gemini are gaining popularity, and optimizing content for their algorithms becomes equally important. From now on, it's not just traditional SEO that matters, but also understanding how AI algorithms interpret your materials.
Social Media in Google
From July 10, 2025, Google begins indexing public posts, Reels, and videos from TikTok and Instagram (professional accounts that enable "Search Engine Indexing" option). This means social media becomes an equal source of organic traffic.
What does this mean for business?
- The need to optimize descriptions, hashtags, and alt-texts in social media.
- Broader content planning – one strategy covering website, blog, TikTok, and Instagram (adapting media to current client business needs).
- Preparing content for AIO: natural language, Q&A format, short video tutorials.
- Monitoring both Google Search Console and social media reach statistics.
My approach: Multimodal SEO
I look at your online presence holistically: from website audits, through AI-friendly optimization, to social media content strategy and cross-channel linking.
Want to check if your content is ready for the new era of search?
👉 Check if your business is ready for the new era of search